I was recently asked the question "what's your favourite logo of all time?" For me, this is similar to being asked to choose a favourite song or a meal - how do you pick?

Your brand is as much what you say you are (logo, website, copywriting) as it is what you do (customer experience, office atmosphere, email tone of voice).

"This is all a joke right? No one takes this seriously." This is genuine feedback I had from a friend when I explained Lego® Serious ®Play to them.

Mrs. Green was a strict, elderly woman who had a fierce laugh and a dodgy right leg.

The purpose of a logo is to identify something, not to explain it. This is your first impression and the summary of your entire brand - so no pressure, but we need to get this right.

If you're involved in anything creative, or if you ever produce printed or online materials, you have to choose fonts.