Brand STRATEGY
Helping you move your brand
from A to B.
What is Brand Strategy?
A brand strategy is the game plan to take a brand from where it is, to where it needs to be. This is an actionable plan based on research, workshops and interviews, tailored specifically to your brand with your audience, competitors and goals in mind.
Brand strategies will include recommendations for changes in marketing plans, business goals, communication techniques and brand identity development - all with a shared goal of moving the charity, business or organisation in the right direction.
Try our free strategy course
Interested in developing the beginning of a strategy for your brand, in house, for free? This is for you.
Why your brand needs a strategy
The most successful and sustainable brands have a high level of congruence between their identity, their goals and their relationship with their audience.
In other words, they have a strong understanding of self, a clear vision for the future and they engage with their customers with integrity.
These are the keys to successful business and meaningful impact, whether it’s for a charity, church or b-corp.
We explore and identify your brand strategy through workshops and research. One of our popular tools for facilitation is the Lego® Serious Play® method.
Strategy options
The purpose of any strategy is to get you, your brand or your cause from point A to point B. Our strategy packages clarify your vision, target your audiences, assess your opportunities and provide you with actionable steps to make the progress you’ve been wanting this whole time.
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✓ A half day session hosted online or in person
✓ Suitable for individuals or small teams
✓ Exploration of mission, vision and purpose
✓ Identifying your target audience
✓ Competitor Analysis
✓ Brief session write up
From £750 (excl. VAT)
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✓ Three half day sessions hosted online or in person
✓ Suitable for individuals or small teams
✓ Condensed versions of three main workshops including in the full strategy package
✓ Brand strategy report
✓ Marketing and business growth strategy report
From £3,000 (excl. VAT)
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Three one-day workshops, delivered online or in person.
Workshop 1: Looking In
✓ Mission, vision, purpose
✓ Business goals (short and long term)
✓ Development of brand personality
✓ Brand architecture
✓ Tone of voice
Workshop 2: Looking Out
✓ Positioning
✓ Target audience
✓ SWOT analysis
✓ Competitor analysis
✓ Desk-based research, surveys and interviews
Workshop 3: Looking Ahead
✓ Insight report
✓ Customer journey
✓ Action plan
✓ Next steps
From £5,000 (excl. VAT)
Are you ready to make a change? Click the button below to schedule or call or coffee to explore your options.
The Game Plan
Our proven strategic framework is designed to deliver incredible, tangible results: helping you to grow and reach your business goals.
Our strategy workshops provide incredible value to our clients. It’s been said that it’s difficult to read the label from inside the jar - and the outside perspective is something you simply can’t generate from within your own team.
There are four core elements covered to help provide clarity on your brand: including discovery of your mission, vision and purpose, crafting your brand personality, identifying your target audience, and gap analysis to find opportunities based on your consumers and competitors.
As well as having the option to deliver strategy in person or online, we are the only design studio qualified to deliver our brand workshops utilising the LEGO® Serious Play® method.
We can also condense the key subjects into our brand strategy bootcamp, a half-day session designed to introduce you to the core concepts of brand strategy.
Overview
DAY ONE // YOUR BRAND
Session 1: MVP
Explore your mission, vision and purpose
Session2: Brand Personality
Creation of current brand personas (tone of voice, behaviour and culture)
DAY TWO // YOUR AUDIENCE & COMPETITION
Session 3: Audience
Target Audience, personas
Session 4: Gap Analysis
Competitors, brand opportunities, SWOT
DAY THREE // YOUR STRATEGY
Session 5: Roadmap
After research, we present findings and plan next steps